Junction Fiber Mill is a Vermont-based wool mill specializing in breed-specific wool yarns and direct-to-consumer e-commerce sales. Their brand voice is mature, neat, friendly, and cheerful. During a period of growth for JFM, I stepped in to draft all newsletter copy, and manage all social content for Instagram and Facebook, including all corresponding SEO and social media algorithm assets that ensure visibility. These days, I am solely writing newsletter copy. Newsletter copy was written in brand voice to appeal to Junction Fiber Mill’s audience and drafted in Mailchimp or Klaviyo.